![]() The streaming service tells you your most frequently streamed songs, artists, albums and more. The annual wrap-up summarizes each user’s activity from the past year and presents all the data in a series of charts and other easily screenshot-able forms. But we got a taste of how good shared pop-cultural experience feels last year, and surrendering that entirely feels like a drag, so instead we pounce upon smaller, more easily digestible things to bond over, like Spotify’s year-end Wrapped feature. We don’t have as much time to devote to binging the latest buzzy Netflix series when we’ve got to catch up on a year-and-a-half’s worth of social engagements (and do so before the Omicron variant starts its inevitable spread). Now that we’ve all gradually inched closer to some semblance of our pre-pandemic lives, there are fewer and fewer opportunities for us all to be engaging with the same piece of content simultaneously. It was comforting, but it was short-lived. ![]() We live-tweeted each new episode of The Last Dance and, in the very early days of lockdown, convinced each other to watch Tiger King. Last year, the pandemic provided a brief, welcome return to the pleasures of watching or experiencing the same piece of pop culture at the same time as we all found ourselves confined to our homes desperate for something - anything! - to talk about besides COVID-19. Here at InsideHook HQ, we’ve been bemoaning the death of the monoculture for quite some time.
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